Paul Rudolph has gone viral! Yale University has uploaded a video (linked above) on YouTube featuring Dean Robert A.M. Stern and the renovation of Yale's Art & Architecture Building into Paul Rudolph Hall. Yale has begun to use Youtube to promote its campus, in a viral marketing campaign. What could be next? Paul Rudolph on Facebook? Oh wait.... that's already happened...
Says Yale:
A New Home for the Arts: Restoring Paul Rudolph Hall, Construction of Jeffrey H. Loria Center for the History of Art
and Robert B. Haas Family Arts Library.
Dean Robert A. M. Stern of the Yale School of Architecture and Charles Gwathmey, Partner, Gwathmey Siegel & Associates Architects, tell the story of the Yale Art and Architecture building: from its lauded beginnings, the period of renovation after a tragic fire, and its new beginning as Paul Rudolph Hall in combination with Jeffrey H. Loria Center for the History of Art and the Robert B. Haas Family Arts Library.
If you weren't able to make the rededication, watch the video above to relive the celebration of all things big and brutalist.
0 comments:
Post a Comment